One of the biggest tools I use for helping me with building my websites is by using PLR content.  PLR, is an acronym that stands for “Private Label Rights”.  An author, typically a top writer, will write a set of articles and sell them in a bundle or pack.  They will license these article for personal use.

How to Use PLR Content

Problably the quickest and easiest way to use PLR content is to use it to build your list.  Since these will be articles you’ll be emailing people, you don’t have to worry about re-writing the content.  Just stick it in your auto responder, like Aweber and you are done.

You can can also post PLR to your website.  I would highly recommend re-writing the article before you do but it’s not a requirement. Hey, it’s your website you can do whatever you want with it! From my experience some duplicate content will not hurt you in the SERPs.  But don’t over do it.  Be sure to strive to have as much unique content on your site as possible.

You can re-write the content for article directories.  This is still a great way to get back links to your web site. But remember article directories like EzineArticles are very picky and you will need to rewrite your article to be at least 90% unique.

Compile all of the articles in an eBook and give it away as an insentive for people to subscribe to your mailing list.

Create an eBook and sell it on the Amazon.com kindle store.  Be sure you have writes to this.  Many authors may only restrict the usage of the content to blogs. But this is a nice way to make some extra income..

But surprisingly not many people take advantage of PLR content.

Many people would rather just hire a writer to write unique articles rather than go to the trouble of buying PLR articles and having them re-written.  For me, I love using PLR articles.  It make the re-writing process so much easier, and since the original article started off as a really GREAT article, my re-write will usually turn out great too!

Finding good PLR Content can be a challenge.

If you do a google search you can find A LOT of PLR content.  But most of it is extremely overused and poorly written.  Finding a good PLR writer can be difficult.  I have a select few PLR writers that I use almost exclusively in my business.

My favorite PLR

Ruth Pound’s NetPLR

Ruth is a fantastic writer who constantly amazes me with her PLR content.  Ruth’s website is NetPLR.com.  Ruth even offers a service where she will rewrite her PLR by hand so that you can be assured of having quality unique content for your web project.  Ruth also has a PLR membership club (I am a member of) where every month you get new PLR content for the “niche of the month”.

Ruth also has a great deal every Friday where she will give away a free PLR article.  This is a great way to get familiar with her work.  I personally love her work and highly recommend her!

Nicole Dean’s EasyPLR

Nicole is a great friend who I got to finally meet and hang out with at Practical Profits in Orlando.  Nicole is one of the best in the business.    Nicole has a very successful business writing and selling very good high quality PLR.  EASYPLR.com has a huge selection of PLR content for various niche markets.

When I asked Nicole how she suggests someone could use PLR content she had this to say:

The life of an internet marketer revolves around one thing: Content. You need articles for your blog, more great content for your newsletter or ezine, and even more quality articles if you plan to do article marketing or guest blogging to get free advertising for your website. So, before you throw in the towel completely, let me share a few ideas with you that may help you to actually have time away from your computer.

When looking for articles, you have several options. I personally recommend that you use several of these suggestions to add a variety of content to your websites.

I’ll start with a few of my favorites…

Grab some Free Reprint Articles at the Directories.

Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are packed with quality articles that you can reprint on your site. The only requirements are that you do not edit the article in any way and that you include the author’s resource box (or bio) at the end including the link or two that the author has included to his/her website.

It’s a win-win situation. The author gets free advertising. You, the publisher, get free content.

There are three negatives to using this type of article.

• First is the issue of duplicate content. You’re sharing the same exact articles as everyone else that uses that directory. This is not a big deal at all if you’re using the article in your ezine, obviously, since duplicate content is only an issue with the search engines. It’s also not a huge issue for your blog or website, as long as you write an introduction to the article, and preferably a wrap-up statement or recommendation at the end.
• Second is the very difficult issue of finding quality content. Gone are the days of grabbing any old free reprint article. You want Expert Content only – and many of the article directories have “bleck” articles.
• Third is the issue of posting those darn links in the author resource box. You’re basically advertising for someone else for free. Ouch.

Good news! I can help you with the free advertising part in the next section of this article.

Use Extra-Special Free Reprint Articles.

Oftentimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to replace the link(s) in the author resource box with YOUR affiliate link for that program.

Here you’ll find many articles that meet that criteria:  http://freeaffiliatearticles.com/wp/

OR, if your favorite Experts regularly offer reprint articles, ask if this is an option for you.

That way, the expert still gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by earning affiliate commissions as well.

This model definitely adds an increased level of appeal compared to traditional reprint articles. Wouldn’t you agree?

Write the Articles Yourself.

You can choose to write some of your web content yourself. I highly recommend that you do write much of your own content, at least on the sites where you’re trying to establish yourself as an authority.

However, there are options below that will enable you to post quality content to your website without having to write all of it yourself. (Some you can just edit and use.)  The difference in the options below is that YOU become the expert, rather than endorsing someone else as the expert.

Hire a Quality Ghostwriter or Copywriter.

A ghostwriter is a freelancer who writes for you (usually articles or reports), but you take the credit.

A copywriter specializes in writing copy that sells, and you usually take the credit.

There are many sites on the web where you can find writers. Start by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can keep your blog fresh and active.

Our Favorite Shortcut: Stock up on PLR articles.

PLR articles stands for Private Label Rights articles. PLR articles are usually written by a ghostwriter and sold to several website owners. This means that you (and a limited number of other bloggers) can edit the articles and publish them without being required to link back to anyone or give anyone credit for writing them. You become the expert when using PLR articles.

Customize the articles, tweak them for your market, insert examples or photos or case studies and publish them on your website — or just use them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable.

So, How do you Find a Good PLR Service?

Simple. Find a PLR site that’s been around for awhile and offers professionally-written and edited content that’s sold in limited quantities. That will ensure that you’re not getting recycled PLR, but are getting your hands on top-quality content.

Our Recommendation for Top Quality PLR, Sold in Very Limited Quantities:

EasyPLR.com has been offering the best niche plr article packs on the web since 2006.

-        Great reputation. Thousands of happy, repeat customers over the years.

-        Great quality. The content is written by Professional Writers on staff and Edited by a Separate staff member.

-        Limited Availability. You’re not sharing your articles with thousands of other people.

-        Run by a Respected Internet Marketer (Me). I own EasyPLR.com and I’m oftentimes called the marketer with integrity.  I run my business by my gut and my ethics, not strictly by my pocketbook.

-        Excellent customer support. Need any help? We’re there for you.

——Best of Luck – Nicole

Like I said, Nicole is great and I highly recommend her content. Check it out here.

Summary on PLR Content

Both Ruth and Nicole are great writers.  And there are other PLR companies out there, more than just Ruth and Nicole, I just use these two ladies the most.  Ronnie at PLR.ME is great.  Melissa Ingold is also great.

If you have someone who you truly love, leave a comment below I would love to check them out!

Whenever you decide to build a business online, whether it’s one blog or a whole bunch of web sites, you find yourself needing good content. And many times you need a lot of good content. Remember your blog isn’t the only content you need to worry about, don’t forget about your email list!!

When I say content, this can can be anything from articles, pictures, audio mp3′s, video’s or just about anything in between. But for todays topic I’m mainly referring to articles… good articles.

But where do you find good content to put on your blog or web site?

There are three ways to get good content. You can either write or create the content yourself, outsource the content or use PLR content and rewrite or edit it.

For articles and blog posts, when I’m stuck and having trouble thinking up good articles to write about, I always turn to PLR content, wait, let me clarify that… well written PLR content. I do this for a couple different reasons.

• A good PLR writer will have limited copies sold
• Good PLR lets me get a jump start on good writing
• Good PLR is well thought out and researched
• It’s also usually well formatted and well paced

One of my favorite PLR authors/businesses is Nicole Dean and EASYPLR.com.  She is absolutely the best! Not only does she provide some great PLR content but also provides some excellent tips and advise from her own blog.

Her latest post on her blog discusses taxes and how to reduce your taxable income.  This is so important to home business/internet business.

To give you an example of the great writing Nicole does, she has graciously agreed to write a guest post for us today.  

So without further ado… let me introduce Nicole Dean!!!

When Life Gets Crazy – How to Connect with Your Lists
When you Don’t Have Time To

by Nicole Dean

Life is madness. At least in my house it is. People are always asking me “Nicole, you have 2 kids, 2 dogs, you take in foster dogs, have a husband who you actually like, and you run several very successful online businesses. What in the HECK?!”

I think there’s a compliment in there somewhere.

The things that I do in my business every day fall under four areas…

Growing my List and Connecting with my Readers

1. Increasing my Traffic
2. Building Relationships on my Own Blog
3. Developing my Products and my Other Offers (like PLR stuff, and private coaching and consulting)

Anything that doesn’t fall directly under those four areas must be put aside until I’ve tackled those.

Now obviously, I could write an entire report about this, so in this post, I’ll focus in on your mailing list.

Your list is your livelihood. At least it can be with some love. However, it takes time to write your newsletters or connect with your list, in general. And, coming up with ideas on a regular basis can be brutal.

Life happens. (Thank goodness!) So, you need some shortcuts for when you just don’t have time or don’t necessarily feel inspired to connect with your lists.

Here’s where the magic happens. I have tons of tricks, but I’ll just start with three ideas to get you off and running.

1. Outsourcing
2. Planning and Batching
3. PLR articles

OUTSOURCING PARTS OF THE PROCESS.

First of all, outsourcing. There are several ways you can outsource when it comes to your list.

If you have a virtual assistant (or a teenager in your house), write and send an article to him/her and have that person compile your newsletter for you. A side benefit is that it will require you to plan in advance, which can be a very good thing.

You can also hire a virtual assistant to seek out articles in places like EzineArticles.com or LadyPens.com that you can use in your newsletter, rather than having to do it all yourself. Find a few authors that you like (who are considered experts in their fields) and just have your virtual assistant grab one of their articles whenever you’re behind.

Recommended Resource:

• I teach a course on Outsourcing since so many people have asked me how I do it so well.
• You can sign up for my free “Outsourcing Mistakes” ecourse here: Outsourcing Mistakes to Avoid

PLANNING AND BATCHING.

Second, let’s dig into planning a bit. I find it much easier to plan a month at a time or more than to sit down in front of the computer and try to brainstorm. Can you plan a series of emails to send to your readers?

Perhaps a set like “7 Ways to …” That way you’re set for at least the next seven emails. If you look at my ecourse above “Outsourcing Mistakes to Avoid” – you’ll see how I used a series to create that ecourse. You can model yours after that one.

PLR ARTICLES.

PLR articles can be such a huge shortcut. If you’re not using them yet, you are in for a treat!

Here’s a definition of PLR (in case you aren’t familiar with it):

Let’s talk about how useful this is. I mean, honestly. Let’s say your niche is romance. If you purchase a set of ten PLR articles, you have everything you need for 10 newsletters immediately – and, guess what? You can reuse them again the following year or year after.

Not only do you not have to come up with titles, you don’t have to even draft the articles yourself.

Simply copy and paste the articles into your newsletter, tweak them to have some of YOU in them – either by including examples, personal stories, or some of your own tips and ideas, and you’re set.

Recommended Resource:

I started one of the most highly regarded PLR sites on the web back in 2006 and made it my personal goal to change the PLR industry for the better. I like to think that I’ve accomplished my goal.

See for yourself here: Quality PLR Articles

Now, the next time you’re thinking “I really need to send something to my lists, but what?” you don’t have to panic now that you have these shortcuts at your disposal.

Thanks so much for reading! Please share your thoughts below.

Warmly,

Nicole Dean