One of the main reasons I attended Practical Profits in Orlando this year was to see and meet Brian G. Johnson. I have been following Brian ever since I first got into Internet Marketing and everything Brian has shown me has always made me money or helped my business in some way.

Brian is one of the most honest and ethical marketers I have had the pleasure to come to know.

During the Question and Answer portion of Brian’s presentation I was able to take some video to show you some of the great information Brian shared with us and how cool Practical Profits was.

Here is the Q and A with Brian Johnson!
This is raw video taken from the back of the conference- it’s a bit shaky (sorry)

In this Q and A session, Brian explained the best way to put video on the web and get the most exposure was to self host your video.

He strongly recommends that you self host your videos to get the best use out of Google universal search. He also recommends using Amazon S3 for self hosting your videos. Its very easy and super cheap. The trick is to upload your video to Amazon S3 and then also upload it to YouTube. Most people just upload it to YouTube but what this does is only give YouTube all of the traffic. With Brian’s method you drive traffic to your website as well as your YouTube channel and can potentially rank both at the top of Google.

Brian also suggests several plugins that will make things easier when putting your video’s on your website.

• Host them with Amazon S3.
• Use a WordPress plugin called Google Video Sitemap. This helps Google find and rank your video’s within the Google index.
• Use S3 Flowshield to protect your videos (I use S3 media vault that does the same thing – but S3 Flowsheild is better).

There is also a Firefox plugin called S3Fox that can greatly help the upload and organize your files on Amazon S3.

Tim Castleman was one of the amazing presenters at Practical Profits in Orlando.  In this quick post and video Tim tells everyone about ISI (Ideal Self Image).  This was a really enlightening concept that was so true.

Everyone has two images of themselves.  Your true image of how you really are today.  And the image of where or how you would like to be in the future.  The image of yourself, that your work toward everyday, this Ideal Self Image (ISI) is what powers so many money making niches.

Think about it – Weight Loss, Diets, Workouts, Forex, Stock Trading, Make Money, Work from Home, Relationships and Dating, etc. are all super powerful because they all revolve around you ISI.

Tim explained how he used to weigh much more than he does now. He has lost a ton of weight but still he continues to want to loss just a little bit more weight.  It becomes a never ending struggle.

Another example is money.  No matter how much money you tend to make or have, people always seems to want more.

Here’s a short clip of Tim Castleman at Practical Profits talking about Ideal Self Image
The video is a bit shaky (sorry about that)

If you tune into any early morning T.V. you’ll see a ton of infomercials.  Its these same niches targeted by these infomercials that are full of hungry buyers, its what fuel these infomercials.  TIP – these are good niches to get into!

Tim explained that he learn much of this from Dan Sullivan. If you listen you hear Tim thank John Rhodes who also emphasized that everyone should check out Dan Sullivan
.  Do you think we need to do what these guys are telling us to do?

My head has been swirling with everything I learned from this past weekends seminar.  From the sessions themselves to the afterhours conversations.  So much was shared I can’t even begin to write it all here.

So, as I begin working on all of the things I promised I would….  Here’s a list of some of the top things learned at Practical Profits and what you should be doing in your business.

There is so much more than just these 21 tips and I highly recommend if they offer the video that you pick it up.

1. To understand what you should be working on in your busness right now : Create a list of things you are passionate about, things that make you get up in the morning.  Prioritize the list based the level of  interest and passion.  Compare that to the market. – John Rhodes
2. Begin to document everything in your business.  How do you pick a domain name.  Where do you buy domain names.  How much do you pay for domains names.  How do you create a website.  Where do you create a website. How do you pick keywords.  How to you write articles.  How do you submit articles. Document it all! – John Rhodes
3. Use spreadsheets in your business in as many places as you can — John Rhodes
4. Write down your business model on a sheet of paper — John Rhodes
5. Don’t over complicate SEO.  It’s easier than you think.  Keyword in the Title.  Keyword at the beginning of the article. Keyword at the end of the article.  DONE!  – Brian Johnson
6. Don’t over complicate your resource box or bio box.  Two sentences and you are done. — John Rhodes
7. Market Research is one of the most important parts to choosing a niche.  It will effect how everything else will go. It’s also the area the people spend the least amount of time. — Matt Levenhaugen
8. When picking a domain name, get a .com if you can. — Brian Johnson
9. Use WordPress — Brian Johnson
10. .COM is King — James Jones
11. Be real with your readers.  Share your story.  Be yourself — Brian Johnson
12. Always focus on Content first — Brian Johnson
13. Understand your market first.  Know your customer — Tim Castleman
14. This is your typical Internet Marketing customer –  They want Zero risk.  They want to stay inside their comfort zone.  They like stuff done for them (lazy).  They want shortcuts.  They want something fast.  They want something easy.  They want something magical.  They want the dream.  They are easily discouraged. They want Entertainment.  – Tim Castleman
15. It’s all about the Ideal Self Image for your customer –  They have a desire to change their image of themselves from what it is today to that ideal image.  Its a constant battle and is a constant desire — Tim Castleman
16. Create or complete 1 product a month.  Keep them small, like an ebook, etc but at the end of a year you will have 12 products — Tim Castleman
17. Create a product in one sitting — Jason Fladlien
18. When writing your copy, keep it real, don’t over sell it.  If you have a video on your squeeze page keep it short, under 3 mins if not shorter — Rachel Rofe’
19. Pen names are good, use them.  One tip to keep them straight is to create a name that reminds you of the niche.  For example if you niche is “truck parts” create a pen name of John Ford.  This way emails and phone calls will let you quickly know what niche this is about — Nicole Dean
20. Create a product.  Its been two weeks, where your product? — James Jones
21. Are you worried about sleep?  I only got 4 hours of sleep last night and I went for a run this morning.  It’s your passion that will give you the energy to keep going — John Rhodes

Did you attend Practical Profits or get the video stream?  Have any tips of your own you’d like to share?

Hey guys, it’s day 2 here at Practical Profits in Orlando and I have to say I just saw THE best presentation all weekend. Just when I thought it couldn’t get any better John S. Rhodes took the stage and handed everyone the exact formula for success.

I hope the gravity of what he said comes across in this blog post –  I know I GOT IT. I hope you do too!  Thank you John!

I was so floored at what John had said, after he finished I Left. I got up, checked out of the hotel, and drove home to work on the things he spoke about.

“Sorry Will, Brittany, James and Jason”  – You were up next to speak – I blew you off, I hope you understand

For me and my business,  John nailed it.  I hope he naiils it for you too!

JOHN S. RHODES

John’s presentation was entitled “Kick Ass Article Marketing”… but in all honesty it should have been called “Creating a Kick Ass Business”!!!!

Here’s are some notes…  it was just brilliant!

Read Dan Sullivan!!!   (it’s not even an affiliate link – just check it out)

What should you be working on right now in your business?

1. Make a list of things you can’t help but do when you wake up in the morning  (make a  spreadsheet and put this in the first column)
2. What are you passionate about?  Internal drive and passion (put this in the second column)
3. Then rank the things you cant help but do and rank them by your passion
4. Which one of these things are at the top and brings the most value to the market?

Once you answer these questions you will know exactly what you should be working on right now!

Think of your business like math – it’s not that hard you just have to add the numbers (or subtract) to find the answer.

Think – How can I take something I do in my business and put it into a spreadsheet.

Do  you use spreadsheets in your business?  You should!! Its the math of looking at your business through a spreadsheet that will help you succeed.

Can you explain your business on one sheet of paper? Or draw out your business and what it does on a white board?  Why not?

Article Marketing

Get to ezinearticles platinum in 5 days –

SECRET: submit 10 articles all at once! (if its a new account – if not, say if you have 22 articles left to submit.. submit all 22 at once – there’s no guarantees but more times than not it will work)

Increase your article marketing  power

People don’t read they scan (depending on your niche depends on how well they scan – some scan more, some scan less – but everyone scans)

SECRET: bullets, lists, subheads

Mediocre is Awesome

• Mediocre is awesome
• Mediocre is cheap
• Are you trying to change the world with your article?  No.
• Mediocre is awesome
• And you can make mediocre better with subheads, bullets and italics and bold.. easy stuff!
• It doesn’t have to be great or perfect – just mediocre – get it out there!

Do You Really Need These Numbers?  No – its all crap

SEO (350-750 words)

Authority (500-1200 words)

Backlinks (250-350 words)

The numbers are crap and don’t really mean a thing but… longer is better for articles (ALWAYS)

If you want more power and authority write more.. do 500 articles in one niche.  OWN THE NICHE

EZINE says:

• Minimum length: 250
• Ideal:  400-750

That’s great! You have a guideline.. use it

Articles and blog posts are assets

SECRET : Turn article into:

DEAD TREE BOOK (CreateSpace)

PDF (opt inn magnet)

You are creating mini assets – you recombine the assets (articles and posts) to make them into something more, something bigger

KEEP THE END IN MIND -  THAT’S  HOW I CAN BUILD ASSETS – HOW I CAN BUILD A BUSINESS

Keywords

• First 50 words put the keyword in
• Last 50 words put the keyword in  — KEYWORD
• KEYWORD IN THE TITLE
• Done!

Example of titles

BAD

Top 3 Ways To Eat Ice Cream

GOOD

Eat Ice Cream – 3 Ways To Enjoy Your Frozen Fat soup

Keeping the Keyword at the beginning is better – Ezine tells you all of this stuff

Resource box: ?  Just two lines.. period its done . I don’t want to think about it. Its done

Example:

————————————————————————————————-

Looking for Internet Marketing Help?

Go get information at http://www.joesinternetmarketing.com

————————————————————————————————–

That’s it!

Stop pushing traffic to a money page…

Don’t push to a sales page

Don’t redirect to affiliate sales page

Push to a list – push to a squeeze page!!  The money is in the list!

Outsource everything!

Outsource everything!

Create a system – document – create documentation and a process so others can follow

Outsource

Document

• How do I write
• How do I submit
• How do I track my results
• How do I … whatever.. document it

TIP: To get indexed faster.. grab the author rss feed in ezine and submit to rss directories

Check out IM automator – just go check it out

Question – Duplicate content?? Answer: Google doesn’t care.. they will just pick the best resource (site with most authority) and list that first

I personally don’t do that.. I don’t want to compete with myself.  For my authority sites I keep all of the content unique – be the authority.

3 types of article marketing

• SEO
• Traffic – backlinks
• Authority

Article for backlinks.. throw it everywhere

CARPET BOMB ARTICLES -

For authority – only on my site!!  Ezine will crush you with their authority

CARPET BOMB – even with keywords mediocre is good

Johnsrhodes.com

I never put content from my authority blog to anywhere else.  You couldn’t pay me to do that!!!

CREATE A SYSTEM FOR YOUR BUSINESS

DOCUMENT – CREATE A PROCESS

OUTSOURCE

OWN THE NICHE

BE THE AUTHORITY

JUST DO IT – GET IT DONE

While you’re sitting there learning that new cool tool that you just bought – I’m submitting articles to Ezine and making money.  It’s a cool tool though and you’ve got great ideas – you really do.

But I’m doing it – I submitted 3 articles while you were reading this

OUCH@!@!@

That’s my head throbing from a hang-over!!  LOL

I think I got to bed around 2:30am?  and now we’re up for another day full of great stuff.

After hours here at Practical Profits was a blast.    It’s really a cool feeling getting together with all of these people who have the same or similar goals and desires.

Sharing your successes and failures really helps inspire and motivate you!

It also helps when there’s free beer!!

Whoa -  Some of the guys from Airius Media who were here attending rolled in two kegs, some Makers Mark, Vodka, Rum…oh yeah and Cigars (I think- lol) Its a bit of a blurr…  Needless to say It became a party at the pool last night for sure.

I did get a chance to talk with a bunch of  people who I think are doing an amazing job.  Ronnie from plr.me, Bryan Zimmerman, and Nicole Dean were here too along with so many folks all were really great to talk to

One word of advise.. the food here at the Crown Plaza is not the greatest… It’s not horrible but for the money… its not great either.  I had the breakfast buffet for $13.95… ummm. yeah.  It was so so.

Well I look and feel like hell but its worth it.. THERE IS SOME GOOD STUFF TODAY

I’ll try to do one more post today.. but blogging with a hangover can be painful and dangerious..haha!

More about Practical Profits soon!

Coolio

Well I’m back in my room and it the end of the day here at Practical Profits in Orlando.  This afternoon was really cool!  We kicked things off with Tim Castleman who is a blast.  The seminar definately went into over drive when this dude took the stage.  As they said before he came up, this portion is rated M for mature because Tim tells like it is!

I realized I’m not taking notes as much this afternoon, but the entire seminar is going to be given to us later so I’ll wrap this series up with a cool summary for any one who’s interested.

So here are a few notes from Tim Castlemans presentation.

Tim Castleman

Instant product creation

• Understand your market first
• Product second

People want to go from unhappy to happy

• Who are they?
• What are they trying to achieve?
• What will it take to get there?

We did a quick exercise at this point where he had us all ask the above questions about our niche market or the market we are seeing the most traction in…

Your typical customer has the follow things in common:

IM Niche

• They want Zero risk
• They want to stay Inside comfort zone
• They like Done for you (lazy)
• They want Shortcuts
• they want something Fast
• They want something Easy
• they want something Magical
• They Want the dream
• They are easily discouraged
• They want to be Entertainment

Know the market

Understand the ideal self image

Know the customer

Understand human nature

Get the movie with chris rock good hair

It says it all!

Maslows hierarchy of needs

• Money
• Self made wealth
• Relationships
• Double your dating
• Health
• NLP course
• Productivity

Check out 43things.com that gives the top 43 thing people want most.

Also check out Big-boards.com

The Upsell  equation

• Basic $7   (turd)
• Standard $14  (upgraded turd)
• Diamond $27  (diamond turd)
• Sale price $14  (on sale turd)

Make a list of twelve steps that take your customers from where they are to where they want to be and you will make money!!

Complete One Product Per Month!!!

• Keep them small – ebooks, etc
• 1 year == 12 products

Tim’s presentation was AMAZING!!

Next up was Matt Rhodes and Rachel Rofe’  -  And I feel really bad right now because i didn’t take many notes for either of them.. but I have to say they both had great stuff to say.

Matt Rhodes gave some excellent advise on creating memberships sites and gave some step by step directions on exactly how to kill it with memberships.

Matt Rhodes

Websites that publish information about or link to multiple contiuity

• Clickbank
• Lifetimecommissions.com
• Associateprograms.com
• Asbestweb

Enphasize on headlines, bullets, and title in your copy

The p.s. is the most read part of the sales copy

Upload one month of content before starting any membership site

Stay one month ahead of the oldest member

Offer or resell older archived content from say 9 months ago or older as a bonus to current members.. think outside the box and keep your content fresh

Adsonar (great alternative PPC  site.. can send a ton of traffic toyour site)

Rachel Rofe’

Finally Rachel Rofe’ took the stage.  In my previous post I said I wasnt familiar with her.. but right before she went up I realized I had heard of her and had read a good bit of her copyrighting material.. its good stuff.  She runs E1KADAY.com — her and a partner.  But it dawned on me I had seen her stuff.

Rachel’s presentation was again fantastic just like everyone else today.  her copyrighting style is very easy, fluid, and simple.  When talks about it, and explains it it seems to logical.. like DUH of course you should say it that way.

But I have to say I have no notes… not like my notes help any one anyway .. lol

The Shark Tank

So the very last thing we did was The Shark Tank.  When I was first told about this.. I was very skeptical.. $500 for 10 minutes to pitch your idea to the entire line up of speakers.

But I tell ya, it was a neat idea.  We all got to hear a couple of interesting ideas.

The best in my opinion was Zane from Hacking Youtube…. he has a video series for Hacking Youtube (That I’m going to get!  it sounds amazing)  but his pitched for additional help makeing it better and taking it up a notch.

I understood at that moment why they called it Shark Tank because the feeding frenzy began… Very cool to watch!

Well thats about it… NOW IT’S TIME TO GO TO THE BAR!!  and hang with these wealth scientists!

More tomorrow
Joe

Well here I am at Practical Profits in Orlando!  Its warm and sunny and beautiful here.

So far the conference has been great.  Meeting everyone in person is a little different then talking to them on the phone and emailing. People look a bit different then you think they might.  But everyone here has been super nice!

The first person I met was Rachel Rofe.  When we finally went into the conference, I took the first seat I could find and ended up sitting right next to her. I don’t really know Rachel, I’m not on here list and didn’t even know who she was until other people were coming up to her.   She is extremely nice and told me she was going to speak about copyrighting!  Which, I dont know about you, I need some serious work on.

The conference started a little behind schedule as they were streaming the entire thin out the Internet. I think this may be the first time any one has done anything like that.  I’m a geek, so I thought it was very cool.

First up to speak was  Matt Levenhaugen.

Here are a few notes I took from this mornings session.  they may not make sense so i will need to come back here and clean things up a little.  But I wanted to share with you some of this cool stuff!

Energized Markets

Market research the most important of the process.

EVERYTHING you do after will depend on it

MARKET RESEARCH

Niche website

Cpsites  – category position site – build hot products around a a category – affiliate, etc

Review site  – blog format, etc

Ebay amazon cj sas ls cb

Affiliate marketing -

Social

Diversity

FIND SOMETHING FRIST THEN WORK UP A PASSION FOR IT!!  FIND THE NICHE FIRST

Amazon movers and shakers

eBay popular keywords/ebay pulse

watchcom

cbengine – movers and shakers

Once  you’ve found it – take more action than the next guy.

Testing marketings

Online/offline – placing ads

Product development

Create short reports to test the market

Measures the interest

PPC

Organic

That was about it for Matt.  There of course was a ton more but these were some highlights for me.

Next up was Brian Johnson.  Many of you know I’ve been following Brian for a while.  He gave a great presentation entitled hostile niche takeover.  Pretty cool stuff!! I took some video of the Q and A session with Brian that I will post when I get home.

For now here are some of the notes from Brian Johnsons presentation:

BRIAN JOHNSON

Hostile niche takeover

Are you giving people on your list stuff  that will keep them connected with you!

Share your story

Offer value

Help people succeed

Take it STEP by step

The Evolutioner system

Get a .com

Use WordPress

Get a Nice theme

Use basic seo plugins

Don’t over analyzie it!!!!

Plugins

Subscribe to comments

Subscriber magnet? paid

Kb robots text

Link cloaking plugin

All in one seo

S3 video shield

Simple system for driving more free search enginer traffic

1.       Worthy seo optimized content

2.       Links to your site

3.       Time

It just takes Content, Links, Time!  Easy

Be real… share YOUR experience based on what your’e currently interested in

Get better

Share new methods, marketing, themes, plugins, new product.. something you just tried and share what happened!!!

Blog every step of the way.. blog blog blog.. each post is every step of the way..

Transaction content –> light bulb!

Still keep in mind SEO … when posting include keywords that people are actively searching for

Content first then keywords…

Before you hit the publish button reread the post and think about the keywords

Confirm search traffic and check secondary terms

Keywords in the…

1. Title tage
2. Description tag
3. In the url
4. In the blog post
5. In the anchor text
6. In the alt tag of an image

ALWAYS FOCUS ON THE CONTENT FIRST

Content matters

• Be original
• Be authneitc
• Share real
• Share your story

Content links time

Content links time

Content links time

Then slowly add layers as you learn

Learn each one before moving on

Layer #1 – Video

Keep it simple, the basics

• Give people what they want
• You tube 2^nd place tie for traffic
• Branding
• Story telling, connecting with people
• Double edge sword
• It’s a powerful Sales, marketing and traffic tool

Layer #2 – more video

• Understand youtube first
• Solft host videos for the easier rankings
• More traffic
• More optins
• Etc
• Amazon s3
• S3 flowshield plugin – helps with your sitemap for indexing – must have
• Google video sitemap plugin

Layer 3

Give away profits

Keep adding layers

Tell people how you made your first dollar

Create a personal connection and the light bulb moment

People with them look to you for guidance

Differentiate yourself.. be real and tell your story

• Yourr experience, perspective story
• Video  is best (can be a screen capture)
• Case study
• Tutorial or marketing strategy
• Always over delivery
• What you put I is what you get out

SUBSCRIBERS COME FIRST!!

Make sure your doing more than your learning!!!

Make sure your doing more than your learning!!!

Thats it for this morning we are breaking for lunch and dont have internet down in the conference room (which totally sucks)

I’ll write more tonight if the bar and drinks dont get me first — lol

LATER!

In exactly one week I’ll be heading over to Orlando, Florida to participate in my first Internet Marketing conference. Yes thats right, I’m an IM conference virgin – lol . On February 4th and 5th 2011, next week, Practical Profits will be hosting their second live conference at the Crown Plaza Hotel by the Orlando Airport.

I’m really exciting about this conference because there’s going to be a ton of folks there I’ve learned from, respect and follow. Several of these guys I interviewed on my Rockets to Success interview series.

Check out the line up:

• Brian Johnson – Commission Ritual, Halloween Super Affiliate, SEO Press Formula
• James Jones – Micro Niche Finder, Net Results
• Jason Fladlien – Copyrighter, Army of One, WP Twin
• Will Mattos – WP Twin, Webinar expert
• Tim Castleman – Offline Marketing, How to Get Inside Your Customers
• Matt Rhodes – Internet Marketer, Copywriter, Author
• Rachel Rofe –  Happy Outsourcing & Crowdsourcing
• John Rhodes – How to Generate Ultimate Traffic Using Articles
• Keith Dougherty – Xtreme Marketing Services
• Brittany Lynch – Adwords insider
• Matt Levenhagen – Campaign Blast Method

Amazing huh?!?  I also found out the Byan Zimmerman and (I think) Nicole Dean?!? Will be there in attendance as well many others I’m sure!!

The conference is promised to be a “no pitch seminar”, but honestly I just don’t know how you can get that many marketers together in one place without any pitching going on…. We’ll see!

I’ll be posting here through out the conference to keep you all up to date on the happenings of the conference, pictures, and hopefully some video too!

Are you going to Practical Profits Orlando? Leave a comment below and let me know…. I hope to see you there!