” Well, I did it again…. I spent money on something I didn’t need!! “
This I’m sure happens to you too. You, know how it goes…. a new product is launched and you are bombarded with launch emails. Eventually, someone you trust sends you the same email and you decide to bite.
You rationalize (rational-lies) to yourself… This is it! This is the answer! This is what I need to make the MONEY I was looking for.
HAHA!!! What a CHUMP! (At least that’s the way I feel) I’m such a chump for buying into the hype. Geese will it ever stop?!?!
Well my friends, I hate to tell you… it doesn’t stop. It’s marketing and it controls everything in your life. Every day we are told what to eat, what to drink, what to wear…. what to believe.
It’s a new world and it’s here
But its not doom and gloom… its just how we learn — the hard way. So, to help you resist those lame temptations, here are a few things you can do to help you not spend your last dime. (trust me, I write this here as much for you as I’m writing for me)
- Spend Only What You Make – I have a rule, I only use the money that my business makes to buy things my business needs. Any exception has to be run by the big boss (yes — you’ve got it.. My WIFE!)
- Know the ROI on Everything You Buy – This may sounds fancy but it really isn’t. Say to yourself, “What is the Return on Investment for this item?” How long will it take for this item to HONESTLY pay for itself. Forget the sales page hype and hyperbole. Will this item make you money?!?
- Will You Use IT TODAY? – Is this something you will use or read right now? Not tomorrow, or next month, next week… today? If not then don’t get it. And don’t fall for promises that this will be gone tomorrow. Its a gimick.. Its called “CREATING A SENSE OF URGENCY” .
- Stop Being Marketed To and Start Marketing – If you have been paying attention then you should know when you are being marketed to. If the sales copy is compelling, then copy it to your swipe file (you do have a swipe file don’t you?). If its working on you, it will work on someone else when its your turn to do the marketing.
These are just a few things I do — well.. umm… I SHOULD be doing — lol. What are some things that you do or some ways you use to help you stay focused and keep away from those shiny objects???
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Joe – I can DEFINTELY relate to buying more than I ever need! I think it comes with the whole “Maybe this one will really work like the hype” mentality!
One way to get away from it… which has worked VERY well for me…
Instead of BUYING the new shiny toy – send the site owner or developer an email and ask for a review copy. If they get back to you within say 4 hours (during normal business hours) and don’t send you a review copt, at least you KNOW they are serious and answer their emails.
That 4 hour window gives you time to move on to something else! LOL
IF its worth it – its worth the wait. And oh… 9/10 times, you will get a review copy for free!
Mark – Niche Store Builder´s last blog ..Google Buzz – Should Twitter and Facebook be Concerned?
I decided not to buy any products this year but already i am being tempted by a few….. However I am getting my tightfistedness in hand for the minute… let’s see how long that lasts!
Forest´s last blog ..How To Avoid Going To The Supermarket
@Mark – Great idea and so true. I’ve sent product owners emails in the past requesting review copies, sometimes you get a response, sometimes not, but its worth a shot, right?
@Forest – I know what you mean man, resist the urge! Resist the urge! lol Good luck!
Hey Joe,
Been their and done that! I try to ask myself …
“will this help in what I am currently focused on”
and if the answer is yes then it is a no brainer.
Brian G. Johnson´s last blog ..Super Affiliate Tactics #4 Niche Marketing & Keyword Domains