One of the biggest tools I use for helping me with building my websites is by using PLR content. PLR, is an acronym that stands for “Private Label Rights”. An author, typically a top writer, will write a set of articles and sell them in a bundle or pack. They will license these article for personal use.
How to Use PLR Content
Problably the quickest and easiest way to use PLR content is to use it to build your list. Since these will be articles you’ll be emailing people, you don’t have to worry about re-writing the content. Just stick it in your auto responder, like Aweber and you are done.
You can can also post PLR to your website. I would highly recommend re-writing the article before you do but it’s not a requirement. Hey, it’s your website you can do whatever you want with it! From my experience some duplicate content will not hurt you in the SERPs. But don’t over do it. Be sure to strive to have as much unique content on your site as possible.
You can re-write the content for article directories. This is still a great way to get back links to your web site. But remember article directories like EzineArticles are very picky and you will need to rewrite your article to be at least 90% unique.
Compile all of the articles in an eBook and give it away as an insentive for people to subscribe to your mailing list.
Create an eBook and sell it on the Amazon.com kindle store. Be sure you have writes to this. Many authors may only restrict the usage of the content to blogs. But this is a nice way to make some extra income..
But surprisingly not many people take advantage of PLR content.
Many people would rather just hire a writer to write unique articles rather than go to the trouble of buying PLR articles and having them re-written. For me, I love using PLR articles. It make the re-writing process so much easier, and since the original article started off as a really GREAT article, my re-write will usually turn out great too!
Finding good PLR Content can be a challenge.
If you do a google search you can find A LOT of PLR content. But most of it is extremely overused and poorly written. Finding a good PLR writer can be difficult. I have a select few PLR writers that I use almost exclusively in my business.
My favorite PLR
Ruth Pound’s NetPLR
Ruth is a fantastic writer who constantly amazes me with her PLR content. Ruth’s website is NetPLR.com. Ruth even offers a service where she will rewrite her PLR by hand so that you can be assured of having quality unique content for your web project. Ruth also has a PLR membership club (I am a member of) where every month you get new PLR content for the “niche of the month”.
Ruth also has a great deal every Friday where she will give away a free PLR article. This is a great way to get familiar with her work. I personally love her work and highly recommend her!
Nicole Dean’s EasyPLR
Nicole is a great friend who I got to finally meet and hang out with at Practical Profits in Orlando. Nicole is one of the best in the business. Nicole has a very successful business writing and selling very good high quality PLR. EASYPLR.com has a huge selection of PLR content for various niche markets.
When I asked Nicole how she suggests someone could use PLR content she had this to say:
The life of an internet marketer revolves around one thing: Content. You need articles for your blog, more great content for your newsletter or ezine, and even more quality articles if you plan to do article marketing or guest blogging to get free advertising for your website. So, before you throw in the towel completely, let me share a few ideas with you that may help you to actually have time away from your computer.
When looking for articles, you have several options. I personally recommend that you use several of these suggestions to add a variety of content to your websites.
I’ll start with a few of my favorites…
Grab some Free Reprint Articles at the Directories.
Article directories like EzineArticles.com, LadyPens.com and ArticleBase.com are packed with quality articles that you can reprint on your site. The only requirements are that you do not edit the article in any way and that you include the author’s resource box (or bio) at the end including the link or two that the author has included to his/her website.
It’s a win-win situation. The author gets free advertising. You, the publisher, get free content.
There are three negatives to using this type of article.
- First is the issue of duplicate content. You’re sharing the same exact articles as everyone else that uses that directory. This is not a big deal at all if you’re using the article in your ezine, obviously, since duplicate content is only an issue with the search engines. It’s also not a huge issue for your blog or website, as long as you write an introduction to the article, and preferably a wrap-up statement or recommendation at the end.
- Second is the very difficult issue of finding quality content. Gone are the days of grabbing any old free reprint article. You want Expert Content only – and many of the article directories have “bleck” articles.
- Third is the issue of posting those darn links in the author resource box. You’re basically advertising for someone else for free. Ouch.
Good news! I can help you with the free advertising part in the next section of this article.
Use Extra-Special Free Reprint Articles.
Oftentimes ebook owners and other marketers with affiliate programs offer articles with a twist. You get to replace the link(s) in the author resource box with YOUR affiliate link for that program.
Here you’ll find many articles that meet that criteria: http://freeaffiliatearticles.com/wp/
OR, if your favorite Experts regularly offer reprint articles, ask if this is an option for you.
That way, the expert still gets free advertising. And, you, the publisher, still get great content. But, you can also benefit by earning affiliate commissions as well.
This model definitely adds an increased level of appeal compared to traditional reprint articles. Wouldn’t you agree?
Write the Articles Yourself.
You can choose to write some of your web content yourself. I highly recommend that you do write much of your own content, at least on the sites where you’re trying to establish yourself as an authority.
However, there are options below that will enable you to post quality content to your website without having to write all of it yourself. (Some you can just edit and use.) The difference in the options below is that YOU become the expert, rather than endorsing someone else as the expert.
Hire a Quality Ghostwriter or Copywriter.
A ghostwriter is a freelancer who writes for you (usually articles or reports), but you take the credit.
A copywriter specializes in writing copy that sells, and you usually take the credit.
There are many sites on the web where you can find writers. Start by asking around, or go to sites like elance.com (a job posting site) or Shelancers.com (a directory of freelancers) to look around. Having a ghostwriter on hand can keep your blog fresh and active.
Our Favorite Shortcut: Stock up on PLR articles.
PLR articles stands for Private Label Rights articles. PLR articles are usually written by a ghostwriter and sold to several website owners. This means that you (and a limited number of other bloggers) can edit the articles and publish them without being required to link back to anyone or give anyone credit for writing them. You become the expert when using PLR articles.
Customize the articles, tweak them for your market, insert examples or photos or case studies and publish them on your website — or just use them as they are. Either way, you gain a lot of flexibility when working with PLR. Not only that but they are very affordable.
So, How do you Find a Good PLR Service?
Simple. Find a PLR site that’s been around for awhile and offers professionally-written and edited content that’s sold in limited quantities. That will ensure that you’re not getting recycled PLR, but are getting your hands on top-quality content.
Our Recommendation for Top Quality PLR, Sold in Very Limited Quantities:
EasyPLR.com has been offering the best niche plr article packs on the web since 2006.
– Great reputation. Thousands of happy, repeat customers over the years.
– Great quality. The content is written by Professional Writers on staff and Edited by a Separate staff member.
– Limited Availability. You’re not sharing your articles with thousands of other people.
– Run by a Respected Internet Marketer (Me). I own EasyPLR.com and I’m oftentimes called the marketer with integrity. I run my business by my gut and my ethics, not strictly by my pocketbook.
– Excellent customer support. Need any help? We’re there for you.
——Best of Luck – Nicole
Like I said, Nicole is great and I highly recommend her content. Check it out here.
Summary on PLR Content
Both Ruth and Nicole are great writers. And there are other PLR companies out there, more than just Ruth and Nicole, I just use these two ladies the most. Ronnie at PLR.ME is great. Melissa Ingold is also great.
If you have someone who you truly love, leave a comment below I would love to check them out!