Interview with Jason Fladlien

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jason fladlienI first heard of Jason Fladlien through James Jones and Brian Johnson. He was very energetic with a kind of cooky laugh that was infectious.  I had attended a couple free webinars by Jason where I finally signed up for one of his product creation coaching classes.

I have to tell you after getting to know Jason he is the master of digital information product creation.  And if you ever get a chance to take any of his classes you will come away with way more that you could ever hope for.  Jason really delivers and his success is because of it!

More recently Jason has been coming out with some really great software. One of which is WP Twin, an incredible WordPress application Jason created along with Wil Mattos for backing up, duplicating, or  moving your WordPress blogs.

In this interview Jason hits on some of his best tips for product creation. Listen closely because Jason throws out a lots of information very quickly.

Here is the Interview with Jason Fladlien

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Get the entire interview series at http://www.RocketsToSuccess.com

Hi, this is Joe Wilson from RocketsToSuccess.com.  Today I have the great pleasure of interviewing Jason Fladlien as part of our special interview series on marketing breakthroughs and how to make $10,000 creating your own products that will rocket you to success.  So Jason, welcome to the call.

JASON: Thanks for having me here Joe.

JOE: Thank you so much.  I really appreciate you taking the time.  I know you are one of the busiest online business people that I’ve come to have the pleasure of knowing.

Our interview series that we’re doing today is basically asking successful product creators like yourself, if you lost it all, had no list, nothing but what you know today, had three months to create a new product to make $10,000, what would you do?

Interview with Jason FladlienJASON: That’s it, that’s the challenge?  I’m just kidding.  That’s an excellent question.  If I had to start all the way from scratch, we’ve got nothing.  No contacts, all that I’ve got is the knowledge I’ve gained over the years, and now I’m going to do this, and I want to get back to $10,000 within three months, what I’d do is go right into the internet marketing niche which I think is actually contrary to what everybody says.  I think it’s one of the easiest niches to make money online in.  Specifically for one reason; there’s a place called the Warrior forum at warriorforum.com and there is not a traffic source that is more ripe with people ready to purchase something that you can tap into very quickly than the Warrior forum that I know of.

Just to give you an example, I’m on the Warrior forum right now, and I’m going to look and see how many people are currently also on the forum – 4,917.  I like that!  So the first thing I’m going to do though is use the Warrior forum because that is going to be my traffic source.  So what would make most sense is to find a product or a solution that people on the Warrior forum themselves would love to have.  So that’s a matter of being as simple as clicking on the main forum which is called the main internet marketing discussion forum.

So I click on that and I’m going to look at this and see what’s going on here.  What are people asking most about as far as what the hot topics are right now in the Warrior forum?  So this is interesting.  If you go back three months the hot topics back then were completely different than they are right now and in three months they’ll be completely different from what they are now.  But as I’m going through here I see some stuff on, just for the headlines is what I’m really looking for, and I’m scanning and down I’m seeing that there’s this really hot thread right now.  150 plus web sites making six to one hundred dollars per day, you can do this too Mom, on Business Track.  It’s got 289 replies and it’s got 9,841 views.  So I’m like, that’s a hot topic.  If you actually read the thread, the guy gives away, in a nutshell – he doesn’t get too in depth in it, his whole strategy and how he does that.  So that’s great.

So I’m scanning down now and I’m looking for something else that’s a hot topic and I basically really look for the views.  That’s the most important thing.  You have to keep in mind when you’re looking at views that sometimes it’s a gossipy topic.  Like somebody’s complaining now about how the Warrior forum now has banners.  That’s not going to be any value to us.  I’m specifically looking for people that are doing really well by giving away a whole strategy.  So here’s what’s funny.  I’m on page two now and it says 235 plus websites making $4 to $50 per day, this is how I do it.   And this is somebody else listing this out.  He has 550 replies, 33,047 reviews.  So what’s interesting is the hot, hot, hot topic right now is people talking about how they make a whole bunch of sites that only make a little bit of money each day and this is how they do it.  So that’s a really, really strong topic and I could stop my research right there if I wanted to and say this would be a slam dunk product to create.  There’s only one issue though.  That issue is that I have no experience in creating hundreds of websites that each only make $10 to $20 per day.  So what do I do?  The issue people have when they create products, Joe, is that they think they have to have the knowledge themselves.  That can be helpful in the sense that you can get it done easier.  There’s a lot of knowledgeable topics that I’m very conversant in.  Let’s fire up Audacity, hit record, and I’ll talk into a microphone for three hours and when I’m done I’ve got a product I can sell for $47.  That’s wonderful by the way.  It’s good to have those products.

We want one good product that’s going to sell like wildfire.  I don’t need to have my own expertise.  I just need to know how to leverage other people’s expertise.  So first of all, I’m going to take those two guys who gave away their whole model.  What’s so funny, and this is more insightful as to why so many people struggle with internet marketing than anything, I read through those threads.  I’ve looked at those threads before, and the guy will literally say “this is how I do it, this is how I set up my word press blog, this is the pinging thing that I go to” and he lays out the whole thing.  It’s step by step.  Then somebody will pop up and say “well what about sub domain.  Can you use sub domain?”  Then there’s a 150 word answer for that.  Then somebody else will pop up and say “I don’t know how to make the menu work properly” and there’s a 500 word answer for that.  Then somebody else will pop up and say “where do I get some good WordPress themes” and there’s a 500 word answer for that.

What’s so funny is these people are being very charitable giving away all their information for free in a pretty complete, thorough format.  They didn’t get into all the technical, little, miner stuff but it’s good enough.  A guy like me who’s ambitious; I would look at that plan and say, “that’s great.  I’m going to run with that and figure it out on my own now.”  But these people say that’s great, let me ask you one little small question that doesn’t make a bit of difference, wait for the answer, and then maybe ask another question.  But they don’t take any action.  They just sit there and ask questions.  And one of the biggest reasons they do that, Joe, is because they got the information for free.  If they paid something and invested something in that, I bet you they would act little bit differently on that.

That’s good news for us.  Because what we want to do is we want to create a guide on this with a hundred plus sites that answer every single one of these stupid little questions in absolute minutiae detail.  I mean thorough as the day is long.  So we aren’t going to take anything for granted.  We’re going to document the whole process.  That’s what we’re going to do.  We’re going to document every process.  But really quickly before we do that, we’re going to tell all the people, I’m going to contact both of those guys and say “With your permission, would it be ok if I documented your process?  I will give you a cut on the sales if it’s totally cool with you that I do that.”

So I can say that I can use his likeness on the sales letter.  “Now you’re going to discover how this guy John has built 135 sites that each average between four and sixty dollars a day. You’re going to get every step in the process.”  That’s going to be the picture and I’m just going to tell him if it’s ok that I do that, create the whole product and split some of the money with him.  I’m going to be as thorough as I possibly can.  I’m going to cover every single thing.  I just want his proof that it works and then I’m going to be the diligent researcher and research everything.

The first thing I’m going to do is I’m going to go through both of those threads and the 400 plus replies and I’m going to pull out every single question.  I’m going to categorize that into a step by step process.  So they listed out a step by step process and I’ll take all of those questions and say, “that would be under this step, that would be under this step, that would be under this step,” until I have all of these 100 plus questions that people have organized.  Then I simply walk through and I write a whole report and maybe shoot some video on it as well that just answers every single question on there that someone can think of.  And that’s my product.  So that product might take a little bit to create but you know it’s going to be a goldmine because people are going nuts for that stuff.

So now we can leverage it a couple of ways.  The first way that I’m going to do is run a WSO for $40 on the Warrior Forum Special Offer Section and I’ll make that back in no time.  Then I’m going to continue to bump that because every time it falls off of page two, you can re-bump it for another $40 and I’m going to bump that thing until it’s no longer profitable.  I would imagine in this case it’s going to be a while before that’s no longer profitable.

I’m going to use a special pricing strategy that I know is very good for the Warrior Forum and that’s something that I call Peer Pricing.  Peer Pricing is simply this; I’m going to start the price really, really low but only for the first “X” number of people who buy, let’s just say ten.  The first ten people who buy, pay $4.90.  So that’s great because we’ll sell those out right away and most importantly, the Warrior Forum Special Review Section the conversions are driven more by the thread replies on people who bought it and reviewed it than they are on the sales copy.

So you can be straightforward on the sales copy and be straight to the point.  “Hey, I know this was a super hot topic in the Warrior From,” show a screen shot of those two threads, “and so I decided to pick these two guys whole business apart and give you the whole step by step process on how these guys are raking in this dough.  Here’s what you’re going to discover.”  List each chapter and give bullet points for each chapter.  Then you say “You want to order right away because if you are one of the first ten people it is just $4.90.  If you’re one of the next ten then it’s this price, this price, this price, and so on.”  You can use this thing at Warriorplus.com.  It’s called Warriorpro, I think.

JOE: WSOpro

JASON: WSOpro, there you go.  And that will do the tier pricing for you.  So you’re probably thinking, “I don’t want to manually change the Paypal button every time.”  You don’t have to, you can just use that tool.  Or you can do it manually if you’re that budget conscious, you could do it manually or you could do it with WSOpro.  I would recommend you use WSOpro for a very specific reason.  The other reason we’re pricing it so low to start with, not only to get the good reviews which will fuel more people to review and will fuel people to take action immediately instead of thinking about it, but your conversion rate should be very good.  And so therefore you can contact the owner of WSOpro and ask him to do a WSO of the day or occasionally if you do it right, he’ll contact you and want to run you as the WSO of the day.  And you can get a lot of money doing that.  Boom, overnight sales.  You’re pumping it through the Warrior forum, and you’re pushing it hard, and things are going really good.  So we’re going to run that until it’s no longer profitable.  At the same time, I’m going to be posting on the Warrior forum the main forum at least five times a day and just replying to threads and giving good information, about 150 to 200 words of a reply.  The reason I’m doing that is I’m going to set my signature file.  My signature file for my profile for my Warrior profile and it’s going to say something like “WSO special: How to build 135 plus sites that each make between six and forty dollars a day on autopilot.  Click here to check this out”.  So I’m going to send them directly to my Warrior Special Offer from my signature and I’m going to be posting five times a day so people are going to see my stuff all over the place.

I’ll give you a little tip…  The off topic forum in the Warrior Forum section; you can talk about anything there but people will still on your link and buy.  So if you really want to put it out there in a lot of places, go to the off topic forum because you can talk about anything there.  But you can go onto the main forums too, find things that are somewhat related to your offer.  I mean you post some good content from your perspective, your opinion as a consumer, or some information for them and they see your signature file.  So we’re going to run that WSO and hopefully get WSO and we’re going to run it into the ground until it’s no longer profitable.

JOE: But that alone, it’s amazing how many people don’t even use their signature file.

JASON: Oh, I know.

JOE: That’s ad space, right there.  Free ad space there that no one’s using.

JASON: Yes, that’s absolutely right.  You could put anything there.  You couldn’t put an affiliate link but that’s ok.  You put a link to a blog with all your affiliate links in it.  I mean geez, do you want to make money or not!  You’re right though, Joe, a lot of people don’t use it.  You want to use it.  That’s just another way.  What’s really cool is that also fuels your WSO sells if you link to your WSO.  Because guess what?  The more views you have on your thread count and the more replies you have and the more activity you have going on there, the more people are going to want to open it and check it out because it’s social proof, right?

JOE: Yes.

JASON: So that’s great.  So we’re just going to hammer that thing until it’s no longer profitable.  We might even be able to break 10k just off that alone in three months, believe it or not.  I know plenty guys who have made ten thousand running WSO’s.  If not, no big deal, because we’re going to do a little bit of magic which is we’re going to capture every lead that buys from us.  There’s sophisticated ways to do it where I think WSOpro automatically adds them on to your list too if you set that up.  If not, do this.  On your download page, just put on step one “opt in here to get free updates for life.”  Step two, download your stuff, and you will get enough people to buy.  Because here’s what we’re going to do; as soon as it’s done being profitable on the Warrior forum, we are going to go and put that product on Clickbank.  So we’re going to set it up and get it approved on Clickbank so now we can start attracting affiliates.  The first thing we’re going to do to get our affiliates is go back to our buyers list.  I guarantee you the interesting thing about WSO’s is a lot of people who run WSO’s buy other people’s WSO’s because their skimming through the forum getting their own ideas for the next WSO they’re going to run.  Something catches their eye and then they buy it!  But that’s great because think about this: if other people are running WSO’s then they’re building a list too, correct?

JOE: Yes.

JASON: So aren’t they wonderful affiliates to have, and the answer of course is yes.  Because I don’t care how small or big their list is, I’ll take anything.  Because if that person makes one sale and I get half the profits on it, great!  I didn’t have to do anything.  Because all I’m going to do is set up a little page of copy and paste e-mail that they can stick in with their affiliate ID and I’m going to e-mail all my buyers and say, “hey, thank you so much for purchasing this product.  By the way, if you would like to be making money from this product, you should become an affiliate.  If you’re a Clickbank affiliate already, just put your Clickbank ID in to this URL and set up this copy and paste e-mail.  If you’re not, go here and sign up” and by the way encode a link for them to go and sign up so you can make money as an affiliate.  Then get them to promote for you.

You will get some promotion from that, I guarantee it.  You will absolutely get some promotion from those buyers on your list.  Somebody will promote it, at least one person, but sometimes several people will, especially with a hot product with some really good reviews.  So you just take the copy, rewrite it and put it on a standard sells page, but you take all the replies and those are testimonials.  Put those all on your sales letter so it looks pretty impressive.  Get some of those guys to initially promote it as an affiliate and if you do it right, maybe you get some good gravity in Clickbank, and then automatically, other affiliates will want to come and promote you.  If not, no big deal because what we’re going to do now is we’ve got a list from all the people that we’ve sold to in the Warrior forum and all of the affiliates that mailed for us.  We’re going to go back to the Warrior forum and we’re going to specifically look for people who run a lot of WSO’s. And again if you go to Warriorplus, there’s a thing called WSO tracking where you can look at who runs the most WSO’s.  I don’t recommend that you start at the top.  Start by looking for people who ran ten or fifteen WSO’s because they’ve probably got a decent list.  You’re going to approach them with a reciprocal mailing.  You’re basically going to say, “my list size is about this much and I can generate this many clicks for you.  I’m interested if you want to do a cross promotion.  If I mail for your offer on this day, will you mail for my offer.  Just let me know if that’s cool with you.”  The rest of your time with the three months are going to be doing nothing more than filling up joint venture promotions.  I know we’re only twenty minutes into this Joe, but that’s the whole plan.

JOE: What about other places outside of Warrior forum.  There’s other IM, or Digital Point or some of these other forums.  Hit those too?

JASON: That’s an excellent question.  I find Digital Point to be pretty much a waste of time. Warrior forum is the only internet marketing forum that works well.  But if you do want to expand your base, you can start doing other things like going to…  One of the things I do sometimes with clients is we go to Twitter and we find people with huge followings on Twitter and we get them to Tweet.  What we get them to Tweet specifically is to a video.  So we put a video on a regular html page, we have them Tweet out the video and at the bottom of the video they can click the affiliate link.  So we have people do that to Tweet it out there because I’ve found Tweeties directly to a sales page doesn’t work very effectively, but getting them to Tweet to just a regular video, with no sales pitch on it, just information. So maybe it’s five to ten minutes of good information.  So you’re thinking what information?  Take some of your cool tips from your product, turn that into a five minute video and say if you want to know more, click on the link below.  Get people on Twitter to Tweet that out to people on their list or their Twitter following.  What’s cool is sometimes other people will re-Tweet it, just to re-Tweet it even though they aren’t affiliates, they’ll Tweet that person’s affiliate link.  You’ll drive a lot of traffic that way.  It won’t be that high quality of traffic but you can get some sales that way but here’s the fun stuff, the real important stuff.

There’s a principal called commitment and consistency.  When somebody commits to something, they want to be consistent with their actions as it follows.  So they’re on our hot list.  If somebody Tweets on Twitter for us, then we follow up and say “Oh, by the way, maybe you should e-mail this to your list as well.”  Now they’re about ten times more likely to say yes to that because they’ve done a smaller, simpler act first.  It was just another Tweet.  So when you come back to them and ask them to do a greater task such as e-mail their list, they are more inclined to say yes, even without a reciprocal mailing.  I find time is better spent generating traffic like that than going to places like Digital Point but honestly you could spend a lot of your time just out on the Warrior forum and do pretty well.  But of course if you want to be ambitious, I’d say create another product.  Do the same thing and create another product and do the same thing.  So now you don’t just have one product, you have multiple products because you’ve done it, you’ve done the process.  You realize it isn’t magic, it’s just some hard work and some time that you but into it.  But when it’s all said and done, you worked it and just follow the procedure and you get results.

JOE: With that said, would you say that e-books are the product that people should start with?

JASON: I would say whatever is easiest for somebody to create.  If it’s an e-book, if you feel most comfortable writing, if that’s the easiest way for you to get the product done, then make it an e-book.  If you think you’re more comfortable speaking on audio, then speak on audio.  If you’re more comfortable and it would be easier for you to do video, then do video.  If it’s a product though, where it lends itself to be better illustrated by writing than any other medium then you’d probably want to write it.  If it’s something that illustrates more on video then you’d probably want to create video.

In the specific example that I gave, what I would do, is I would do a lot of writing for a pdf, and then I would shoot videos to supplement the contents in the pdf.  There’s a very specific reason why.  When you’re demonstrating specific technical stuff, shooting it on a video, sometimes you’re going to confuse them more unless you’re very smooth on the video.  I don’t want to practice to get smooth.  I can write it and just use a lot of screen shots.  I use a program called Snagit which I think was only about $25 or $30, but you could use free screen capture software if you prefer.  I just like Snagit because it has some really easy one click functionality to make my images look good.  I just literally walk them through a process, and I take screen shots and then Snagit allows me to draw arrows and callouts and stuff on the image.  I prefer to do that for technical stuff that I’m explaining.

If it’s general, let me show you something kind of stuff, then a video works really great because you don’t have to be super technical with it.  Again of course, if you’re more comfortable doing video the whole time, then just do video.  The way that you do the product is not really that important.  It’s just the fact that you got the information, it’s easy for people to reference, and you’ve done it in a way where you can get it done.  You can talk about different values, as far as people value a video higher than a pdf.  So maybe, that’s somewhat true.  Again, it depends on the contents.  But the thing is we just want to get the product done.  If we get it done with the methods I described, it doesn’t matter if you put it in a pdf or a video, or an audio or what because that information is something that people absolutely want to get their hands on.

JOE: And get it done.  Take action.

JASON: Yes, that’s the most important thing.  Do it in a way where you’ll get it done.  Don’t worry anything other than that.  That’s the number one priority is just making sure it gets done.

JOE: What do you think are some of the mistakes that people make when they are creating their own products?

JASON: The biggest mistake by far is they try to cover everything.  I see it all the time.  The thing is people want one solution typically when they buy a product for the most part.  They don’t want five solutions, they want one solution.  If they want five different solutions, they’re going to buy five different products that are specific to those five different specific solutions.

So to give you an idea of some of the products that I have that are out there, I’ve got to have a product on how to make money with Facebook fan pages. In this case, everything is tailored around making money with Facebook fan pages but even more specifically instead of giving them 27 different methods on making money with Facebook fan pages, I give them three methods.  They just want to make money with Facebook fan pages so I just pick the three best methods.

To give you another example, I have a product on how to create articles and then send them.  In that article, I don’t even talk about how to publish your articles on Ezine articles, how to submit your articles to get traffic.  I just say this is how to write an article period.  If you want to know all that other stuff, you’re going to have to buy other products.  I’m just going to teach you how to write articles fast.  I have a Squeeze Page product where I just specifically talk about how to create high converting Squeeze Pages.  I don’t talk about driving traffic to those Squeeze Pages, I don’t talk about e-mail marketing on the back end, I just say here’s how to make a Squeeze Page.  Since this is so tightly focused on one specific solution or I’m very narrow on the information I give but that information is so tight and so specific to a certain context, not only do my buyers get more value out of that and it’s easier to sell it to them because it’s so targeted to what they want, it doesn’t mean I have to take a lot of time to create it.   I’m not trying to cover every single base.  I’m covering the most important aspects of that one topic or that one problem that I’m solving.  That allows me to create the product very quick.  You’ll see people that are trying to cover every single little nuance or possibility that might exist out there with the information they’re teaching.  Not only is that a waste of your time but in the end you’re going to confuse your buyers even more so, the people who buy the product if you try cover everything.  So just get the most important main stuff and cover that really well and then forget about the little secondary stuff.  That will be something that will cause you to never get the product done, if you focus too much on that.

JOE: I can’t agree more.  I’m listening to you and I’m like “God, that’s me!  That’s so me!”  Where you come up with this amazing idea and then you think “oh, and then I could also do this” and you try to roll it all and it just doesn’t work.

JASON: Yes, because naturally when you create the product there will never be an end.  There’s always more you could add to it.  You’ve just got to learn to discipline yourself to say “enough is enough.”  I’ll give you a nice tip on that.  Whenever I create a product, especially just a simple digital product, I put a time limit on it.  I say this product will be done at this time at this day.  And so whatever I have at that time and that day, I have to go with it.  Since I forced myself to finish it within a certain deadline, naturally it makes me much more focused on the main, most important elements.  If I have time left over before my deadline is up, I can add in as much stuff as I want, or wish to.  But it just absolutely guards me from being my own worst enemy.  It makes me focus my time on getting the most important stuff done.  If I have any time left over I can put some little tweaks in it.  By that point I’m usually thinking that I’ve got time left over but I think it’s pretty good the way it is so let’s just run with it.

JOE: Great advice!  You mentioned that same advice in our product e-class, just sitting down and getting your product done in one sitting.

JASON: Yes, that’s the most fun.  Those products aren’t going to make you a lot of money but they can build you a decent list and get you really experienced and get you the confidence.  What I teach to my clients is you’re going to create a product in one sitting, meaning you sit down to start the product and when you get up, the product is finished.  You might have only two hours at most that you can put into banging this product out so that absolutely forces you to get right down to it and get some good information right away.

JOE: That is so true.  I banged out two products actually.  I was trying to go with one problem, one solution, like you were saying and I was looking at one issue for me was resource boxes.  It always seems that people write horrible resource boxes.  That was one of my WSO’s; “Why your resource box sucks.”  But it was one problem one solution and I just sat down and I banged it out.  I did it with your advice and it got it done.

JASON: Absolutely and you can repeat that over and over again.  With one little, small problem, sit down and bang out one product in one sitting and roll it out in the Warrior forum.  Just keep doing it over and over again and if you only make $1,000 each time you do that, you could easily make $4,000 to $6,000 per month just on the front end but each time you’re building a list, so each product you launch is going to make you a little bit more money because you have the buyers on your list that you can also notify about that new product as well.

JOE: That’s it, list of buyers.  If there’s one thing that our listeners should take action on immediately after this, what do you think that should be?

JASON:  They absolutely better have, before the end of the night, after listening to this interview, the idea for the product they want to create.  That is the bare minimum requirement because I’ve trained myself, Joe, and it’s made me a lot of money.  Any time I hear a good idea, I have to act on it, as soon as I get a free moment to act on it.  I don’t care if it’s a lot or a little action, just some action.  When I hear an idea that I think sounds good, the first chance I get, I’m moving towards trying it out.  I’ve made that a habit because I’ve trained myself to where I can’t stop myself from taking action because I hear a good idea – Boom, I’m off to the races.  So that’s what I recommend people do is every time you hear a good idea like tonight, Boom!  Immediately act on it and start working on it because you’ll condition yourself to make taking action a habit, your default setting instead of keeping procrastination as your default setting.

JOE: What about the overwhelm?  Sometimes when I see the idea, I end up with too much stuff that I want to do.

JASON: That’s why you have that deadline because then it won’t happen.  And stick to it!  It’s worth it.  It’s absolutely worth it if you can discipline yourself to do that, it makes everything infinitely easier in the long run.  I sat down there and I disciplined myself to do it.  Now I can’t stop myself.  It has to be done by this time.  I just naturally do it now because, again, I made it a habit.  If you try it the first time and you struggle a little bit with it, big deal.  That’s common!  Just make a little improvement the next time you do it and a little bit more improvement the next time you do it and before you know it, you’ll be saying “I’m an overnight success after all of these hours.”

JOE: Overnight!  Oh man!  So what have you been up to lately?  I know you released WP Twin which has been one of the best pieces of software that’s been released but what have you got going on these days?  What are you currently working on?

JASON: Mainly working on more software Joe.  I’ve noticed it’s a lot easier to sell software than an information product in internet marketing, for whatever reason that is.  Software is hard to develop so you have less competition because fewer people will want to develop it.  It takes some time to develop and it takes some money to develop because I don’t know how to program.  We’re going that route now because the thing is, and this is so funny, I’ve done so many products, around sixty plus products, that it’s no longer a challenge to me.  I can sit down and do it in my sleep.  So let’s go onto the next thing now.  To me, software is the next thing.  So I’m working on things like doing our own splash software.  But we’re going to make it Ajax instead of Java script.  Ajax is where your website is updated in real time without you having to hit refresh.  So we’re not confined to a Java prompt for anything that we want to design.

Then I’m working on my own webinar technology that will have dos streaming, video streaming as well as a PowerPoint demonstration at the same time.  That’s coming down the pipeline. I’m working on affiliate re-brander software; I’ve got a membership site strip coming out soon.  Then of course on top of that, we’ve got a list of seven or eight products that we’re going to be launching in the next three months.  So I stay busy!

JOE: That sounds like when I was writing the copy for this and I was writing a blurb about you and the first thing that came to mind was “Army of one.  Jason does more before nine am than most marketers do all day.”  I sent that to Mary Jo and I think she got a little kick out of it too.

JASON: Probably.  She hears it all the time though.

JOE: I can’t wait to see the new stuff you’ve got coming out and be able to actually get my hands on it.  MP Twin is… I’ve wanted cloning software for WordPress since I started working with WordPress because it’s such a pain to have to go in every single time.  It’s been a great time saver as well as backup and other things it can do.  It’s just really cool.

Alright Jason, thank you so much for all of your time here.  I know you’re a busy guy and I really appreciate you taking the time for you to come here and share some of your experiences with all our listeners here today.

JASON: Sure, absolutely.  Thanks for having me on, Joe.

JOE: Absolutely.  Hopefully we’ll get to talk to you again soon.

JASON: Alright, sounds good.

JOE: Thanks Jason.


7 Responses to “Interview with Jason Fladlien”

  1. Shantell says:

    Hi there this is somewhat of off topic but I was wondering if blogs use WYSIWYG editors or
    if you have to manually code with HTML. I’m starting a blog soon but have no coding knowledge so I wanted to get guidance from someone with experience. Any help would be enormously appreciated!

  2. Kristy says:

    Nice blog! Is your theme custom made or did you download it from somewhere?
    A design like yours with a few simple adjustements would really make
    my blog shine. Please let me know where you got your theme.
    Appreciate it

  3. Joe says:

    Thanks Kristy.. This is the Authority Pro 2 theme. It’s extremely flexible. Almost every area on the blog is widgetized where you have just about any content in any area of your blog. Whats really cool about it is that is comes with so many built-in features you really don’t need to install any plugins. SEO, exit pop-ups, ad placement, affiliate link cloaking, sitemaps, video sitemaps, sales pages, graphics, review stars, video pages, … I mean I can just go on and on…

    The link above is an affiliate link but you can try it for just $1 and see for yourself.

    Good luck and let me know how it goes if you decide to try it.

  4. Joe says:

    Hi Shantell,

    This site is built using WordPress that you find for free with most web hosting companies. One of the reasons I use WordPress is so I don’t have to code HTML. It does come with a WYSIWYG editor and is very easy to add new content, which is why it is favored by so many bloggers and people in internet marketing.

    If you decide to check it out and have any problems let me know and I’ll be happy to help you out in anyway I can.

    Take care
    Joe

  5. Velva says:

    Hi! Do you know if they make any plugins to assist with Search Engine Optimization?
    I’m trying to get my blog to rank for some targeted keywords but I’m not seeing very good gains.
    If you know of any please share. Cheers!

  6. Joe says:

    Hi Velva,
    There are plugins you can get for on-page SEO. Keep in mind that none of these plugins are automatic. What they do is basically remind you to do certain things that “may” help with ranking. There are 3 SEO plugins that I’ve used, that I would recommend… (be warned) none of these are cheap

    SEOPressor
    Push Button SEO
    Scribe

    All three are well worth the money, if you have it… I have used all of them and personally I think Push Button SEO is the best. Right behind it as a close second would be SEOPressor.

    Scribe is more of a service that integrated into your blog with a plug-in. Scribe has other features the other two don’t like optimizing articles, etc for placement onto article directories.

    Honestly you don’t need these plug-ins. All of them simply help remind you to do certain things to your post to make sure it ranks like:

    • keyword in title
    • bold/underline/italic keyword in the body
    • use of H1, H2, H3 tags in the body with your keyword
    • having your keyword in the beginning of the post
    • having your keyword near the end of the post
    • linking out from your post using your keyword
    • internal linking from your post to another post on your site
    • keyword density (not really relevant anymore but nice to know)
    • include image in your post with the keyword in the alt tag
    • length of post

    Also keep in mind you can over optimize your pages. Write for your readers not for the search engines.. if doing some of these things above cause your post to look un-natural then don’t do it. Always choose your readers over the search engines… the search engines choose readers over bloggers, so we should do the same.

    Let me know if you have any questions

    Take care
    Joe

  7. Bruce says:

    Fantastic interview with great advice from Jason. I knew Jason before he was “all that and a bag of chips”. He’s a great guy and deserves his success. If more Warrior newbs would read this interview and take it to heart, they could dramatically shorten the learning curve.

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