Well it looks like Amazon.com is making some big changes that will effect a lot of affiliates who use PPC. Effective May 1st, Amazon is no longer going to pay affiliates who use PPC to send traffic directly to Amazon.com.
This is not going to effect most affiliates who build good content rich websites and get feeds from Amazon.com to display links on their pages. Amazon.com will still pay these folks for referring their readers to Amazon.com Its the folks out there who setup Pay Per Click ads that, when someone clicks on the ad, they go directly to Amazon.com. It seems Amazon.com considers this a conflict with Amazon’s advertising policies and is now completely discouraged.
This makes sense really if you think about. A lot of people have been making some quick money by setting up cheap PPC campaigns, focusing on very specific products. These ads then route people directly to Amazon.com. People buy products and these affiliates make money. There really is no value that the affiliate is providing at all and no website involved either. Its just a simple man-in-the-middle selling games.
For more info on this change in the Amazon.com affiliate advertising policy check it out on their website at https://affiliate-program.amazon.com/gp/associates/promo/paidsearch.
What are your thoughts? Do you think Amazon is completely out of whack? Have you ever setup PPC directly to Amazon? Will this effect you? Let us know what you think!