Well here I am at Practical Profits in Orlando! Its warm and sunny and beautiful here.
So far the conference has been great. Meeting everyone in person is a little different then talking to them on the phone and emailing. People look a bit different then you think they might. But everyone here has been super nice!
The first person I met was Rachel Rofe. When we finally went into the conference, I took the first seat I could find and ended up sitting right next to her. I don’t really know Rachel, I’m not on here list and didn’t even know who she was until other people were coming up to her. She is extremely nice and told me she was going to speak about copyrighting! Which, I dont know about you, I need some serious work on.
The conference started a little behind schedule as they were streaming the entire thin out the Internet. I think this may be the first time any one has done anything like that. I’m a geek, so I thought it was very cool.
First up to speak was Matt Levenhaugen.
Here are a few notes I took from this mornings session. they may not make sense so i will need to come back here and clean things up a little. But I wanted to share with you some of this cool stuff!
Energized Markets
Market research the most important of the process.
EVERYTHING you do after will depend on it
MARKET RESEARCH
Niche website
Cpsites – category position site – build hot products around a a category – affiliate, etc
Review site – blog format, etc
Ebay amazon cj sas ls cb
Affiliate marketing -
Social
Diversity
FIND SOMETHING FRIST THEN WORK UP A PASSION FOR IT!! FIND THE NICHE FIRST
Amazon movers and shakers
eBay popular keywords/ebay pulse
watchcom
cbengine – movers and shakers
Once you’ve found it – take more action than the next guy.
Testing marketings
Online/offline – placing ads
Product development
Create short reports to test the market
Measures the interest
PPC
Organic
That was about it for Matt. There of course was a ton more but these were some highlights for me.
Next up was Brian Johnson. Many of you know I’ve been following Brian for a while. He gave a great presentation entitled hostile niche takeover. Pretty cool stuff!! I took some video of the Q and A session with Brian that I will post when I get home.
For now here are some of the notes from Brian Johnsons presentation:
BRIAN JOHNSON
Hostile niche takeover
Are you giving people on your list stuff that will keep them connected with you!
Share your story
Offer value
Help people succeed
Take it STEP by step
The Evolutioner system
Get a .com
Use WordPress
Get a Nice theme
Use basic seo plugins
Don’t over analyzie it!!!!
Plugins
Subscribe to comments
Subscriber magnet? paid
Kb robots text
Link cloaking plugin
All in one seo
S3 video shield
Simple system for driving more free search enginer traffic
1. Worthy seo optimized content
2. Links to your site
3. Time
It just takes Content, Links, Time! Easy
Be real… share YOUR experience based on what your’e currently interested in
Get better
Share new methods, marketing, themes, plugins, new product.. something you just tried and share what happened!!!
Blog every step of the way.. blog blog blog.. each post is every step of the way..
Transaction content –> light bulb!
Still keep in mind SEO … when posting include keywords that people are actively searching for
Content first then keywords…
Before you hit the publish button reread the post and think about the keywords
Confirm search traffic and check secondary terms
Keywords in the…
- Title tage
- Description tag
- In the url
- In the blog post
- In the anchor text
- In the alt tag of an image
ALWAYS FOCUS ON THE CONTENT FIRST
Content matters
- Be original
- Be authneitc
- Share real
- Share your story
Content links timeContent links time
Content links time
Then slowly add layers as you learn
Learn each one before moving on
Layer #1 – Video
Keep it simple, the basics
- Give people what they want
- You tube 2nd place tie for traffic
- Branding
- Story telling, connecting with people
- Double edge sword
- It’s a powerful Sales, marketing and traffic tool
Layer #2 – more video
- Understand youtube first
- Solft host videos for the easier rankings
- More traffic
- More optins
- Etc
- Amazon s3
- S3 flowshield plugin – helps with your sitemap for indexing – must have
- Google video sitemap plugin
Layer 3
Give away profits
Keep adding layers
Tell people how you made your first dollar
Create a personal connection and the light bulb moment
People with them look to you for guidance
Differentiate yourself.. be real and tell your story
- Yourr experience, perspective story
- Video is best (can be a screen capture)
- Case study
- Tutorial or marketing strategy
- Always over delivery
- What you put I is what you get out
SUBSCRIBERS COME FIRST!!
Make sure your doing more than your learning!!!
Make sure your doing more than your learning!!!
Thats it for this morning we are breaking for lunch and dont have internet down in the conference room (which totally sucks)
I’ll write more tonight if the bar and drinks dont get me first — lol
LATER!
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