If you start writing or creating sales pages you will eventually run into an acronym that used in helping write effective sales copy. This acronym is AIDA. It’s used by the best online marketers to ensure maximum interest and effectiveness of their sales copy
What is A.I.D.A.? – Simply put, A.I.D.A is a time tested formula used for writing effective persuasive sales copy that’s viturally guaranteed windfall profits.
A.I.D.A. stands for:
- Attention
- Interest
- Desire
- Action
Lets break this down and try to understand each part.
Attention – This is where you get the attention of the visitor or the person reading. Grab them by the collar and force the reader to read the rest of the body of copy
Interest - This is where you generate interest… once you have their attention you have to generate interest. … this is done by using a powerful opening paragraph and story lines
Desire – Next you create desire, make them want what you have… This is where your body copy merges with the testimonials, bullets, and your product.
Action – Once you have them interested this is the time to get them to take action. The call to Action… To buy your product.
But how do you use this to create your sales copy? Its easy to talk about the concept but how to create a good sales letter using AIDA. All of these parts come together in your sales letter. Each part of the sales letter is broken down into each part of AIDA to create a time tested formula for hitting home and closing the sale.
Next week I’ll go into a breakdown of a sales letter and show you exactly how each part of the AIDA formula is used to create a cash creating sales letter!
It all come together in the sales letter.
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Nice post. I do like the AIDA concept.
For landing pages, just try to get to the point. If you’re targeting non-savvy users then hit them with lots of hype and calls to action. If you’re targeting web-savvy users, then avoid hype and explain what they’re getting in more detail.
Optimization is key on landing pages.
..Very useful post. thank you for making available this post for people like us.
My warmest regards,
D.
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